Sans Normal Tagum 2 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, branding, packaging, posters, fashion, editorial, luxury, dramatic, refined, display impact, luxury tone, editorial style, modern elegance, hairline, high-contrast, needle-thin, sculptural, crisp.
This typeface is built around extreme thick–thin contrast, with hairline joins and terminals paired against broad, solid strokes. Curves are smooth and glossy, and the overall rhythm alternates between heavy vertical masses and delicate connecting strokes, creating a distinctly polished texture in words. Uppercase forms feel tall and poised with generous counters, while the lowercase shows a mix of compact bowls and sharp, tapered entries and exits. Numerals follow the same logic, with elegant, attenuated details and prominent weight shifts that emphasize verticals and key stress points.
It performs best in display roles such as magazine headlines, fashion or beauty branding, luxury packaging, and large-format posters where its contrast can be appreciated. It can also work for short pull quotes or title lines paired with a calmer text face, but it is less suited to dense, small-size body copy where hairlines may visually weaken.
The tone is sophisticated and high-drama, evoking the kind of stylized elegance associated with fashion headlines and upscale editorial layouts. Its razor-thin details add a sense of precision and exclusivity, while the bold strokes keep it assertive and attention-grabbing. Overall it reads as modern, glamorous, and intentionally display-forward.
The design appears intended to deliver a contemporary, high-end look through exaggerated contrast and meticulous, tapered detailing. It prioritizes striking silhouettes and an elegant reading rhythm over neutrality, aiming to make titles and brand names feel curated and premium.
Because of the extreme contrast and hairline features, the design relies on clean reproduction and sufficient size to preserve its fine details. In longer passages it produces a lively, shimmering pattern, with certain letters featuring very delicate joins that heighten the sense of refinement.