Script Pumir 12 is a bold, very narrow, high contrast, upright, short x-height font.
Keywords: branding, packaging, posters, social media, quotes, playful, casual, friendly, handmade, expressive, hand-lettered feel, display impact, friendly tone, modern casual, brushy, loopy, bouncy, rounded, informal.
A lively handwritten script with brush-pen contrast and a slightly bouncy baseline. Strokes show tapered entries and exits with occasional teardrop terminals, giving letters a drawn, inky feel rather than geometric regularity. Letterforms are narrow and vertical-leaning with compact counters; connections are implied by flowing stroke logic more than strict continuous joining. The uppercase set is simplified and tall, while the lowercase includes looped ascenders/descenders and open, rounded bowls that keep words readable despite the expressive stroke modulation.
Well suited to short-to-medium display settings such as logos, product packaging, headline overlays, invitations, greeting cards, and social media graphics where a friendly handwritten tone is desired. It can also work for pull quotes and section headers, especially when paired with a simple sans serif for body text.
The overall tone is warm, upbeat, and personable—more like a quick hand-lettered note than a formal calligraphic script. Its energetic rhythm and soft curves create a welcoming, slightly whimsical voice that feels contemporary and approachable.
Designed to mimic quick brush lettering with a clean, curated consistency—combining the spontaneity of handwriting with a controlled rhythm for use in modern display typography. The narrow proportions and strong stroke contrast suggest an aim to deliver high-impact, personable headlines without relying on heavy ornamentation.
Spacing appears intentionally tight and rhythmic, with prominent ascenders and descenders contributing to a vertical, handwritten texture. Numerals follow the same brushy logic, with rounded shapes and tapered ends that match the letterforms. The darker downstrokes and lighter upstrokes create strong texture, so it reads best when given enough size and breathing room.