Sans Normal Ohlok 17 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Futura' and 'Futura Paneuropean' by Linotype, 'Intervogue' by Miller Type Foundry, and 'Mix Modern' by Mix Fonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, clean, approachable, impact, clarity, modernity, simplicity, approachability, geometric, rounded, compact, high-contrast (mass), crisp.
A heavy, geometric sans with clean, monoline construction and broadly circular bowls. Strokes are thick with smooth curves and mostly straight, squared terminals, producing a crisp silhouette. Proportions feel compact with relatively wide counters for the weight; round letters (O, C, G, Q) are notably circular, while diagonals (A, V, W, X, Y) are sturdy and sharply resolved. Lowercase forms are simple and contemporary, with single-storey a and g, a compact e, and short, sturdy ascenders and descenders that keep the texture even in running text. Numerals are similarly robust and rounded, with clear, simple shapes suited to display sizing.
Well suited to headlines, posters, and bold branding where a clean geometric voice is needed. It can also work for packaging and signage that benefit from rounded clarity and strong impact, especially at medium-to-large sizes.
The overall tone is friendly and contemporary, with a confident, no-nonsense presence. Its geometric roundness reads approachable and upbeat, while the dense weight adds impact and authority without feeling aggressive.
The font appears intended as a straightforward, geometric display sans that prioritizes clarity, uniformity, and punch. Its rounded construction and simplified lowercase suggest a modern, friendly utility for contemporary brand and advertising contexts.
The design shows strong consistency across straight and curved strokes, yielding an even color in text. The bold mass and compact spacing tendencies make it most at home at larger sizes, where counters and round forms stay open and legible.