Sans Normal Yidek 12 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'NeoGram' by The Northern Block, 'Exalted Extended' by Zafara Studios, and 'Artico' by cretype (names referenced only for comparison).
Keywords: posters, packaging, headlines, signage, youth branding, playful, handmade, casual, friendly, energetic, expressiveness, handmade feel, bold impact, informal branding, soft-edged, brushy, chunky, rounded, bouncy.
A hefty, right-leaning sans with broad proportions and rounded, soft-cornered forms. Strokes feel brush-driven, with subtly uneven edges and slightly irregular terminals that give a handmade texture while staying coherent across the set. Counters are generously open for the weight, and the overall rhythm is bouncy and informal, with small variations in character widths contributing to a lively, non-mechanical color.
Best suited to short, bold statements where personality matters: posters, packaging, display headlines, event promos, and attention-grabbing signage. It can also work for short bursts of copy (pull quotes, captions, UI badges) when a friendly, handmade emphasis is desired, but the heavy texture and strong slant favor display sizes over long-form reading.
The tone is upbeat and approachable, like bold marker lettering used for emphasis. Its slightly roughened finish and buoyant slant read as casual, expressive, and human, leaning more toward fun and personality than strict neutrality.
Designed to deliver bold impact with a human, brush-lettered feel—combining rounded sans structure with a lively slant and subtly irregular stroke edges to avoid a sterile, purely geometric look.
The uppercase and numerals present as sturdy headline shapes with softened joins, while the lowercase keeps a compact, chunky feel that maintains consistent presence in text. The texture remains consistent across letters and figures, suggesting intentional “inked” character rather than random distress.