Sans Rounded Esli 10 is a bold, normal width, low contrast, upright, tall x-height font visually similar to 'Flexo Soft' by Durotype, 'Knul' and 'Planer' by The Northern Block, and 'Quan Pro' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, branding, packaging, ui labels, signage, friendly, playful, modern, approachable, techy, approachability, clarity, modern branding, display impact, interface friendliness, rounded, soft, geometric, monoline, compact.
A heavy, rounded sans with monoline strokes and generously softened corners throughout. Forms are built from simple geometric primitives—rounded rectangles and smooth curves—with minimal stroke modulation and a steady, even rhythm across words. Counters are clean and open for the weight, and joins avoid sharp angles, giving diagonals and bowls a cushioned, molded feel. Proportions lean compact and efficient, with short ascenders/descenders relative to the body and broad, stable silhouettes in both capitals and lowercase.
This style performs best in headlines, short statements, and brand marks where a confident, friendly voice is needed. It also suits UI labels, app onboarding, packaging, and wayfinding applications that benefit from sturdy, highly legible letterforms with softened edges.
The overall tone is warm and contemporary, with a playful softness that reads as approachable rather than strict or technical. Its rounded terminals and sturdy shapes suggest friendliness and informality while still feeling structured and modern—well suited to upbeat, product-forward communication.
The design appears intended to deliver a contemporary rounded-sans voice that balances strong presence with approachability. By prioritizing smooth terminals, uniform stroke weight, and compact proportions, it aims for clear, upbeat readability in prominent text settings.
The character set shown emphasizes consistency in corner rounding and stroke endings, producing smooth word images at display sizes. The numerals match the same rounded, monoline construction, maintaining a cohesive texture when mixing text and figures.