Sans Normal Mime 13 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, logos, packaging, signage, playful, chunky, friendly, retro, punchy, display impact, approachability, brand presence, poster readability, rounded, soft corners, blocky, bulky, high impact.
A heavy, rounded sans with broad proportions and compact internal counters. Curves are smooth and swollen, with softened joins and subtly flattened terminals that keep the shapes feeling sturdy rather than bouncy. The lowercase is built on a large x-height with short ascenders/descenders, giving lines a dense, billboard-like texture. Overall spacing and widths favor bold, stable silhouettes; details like the single-storey “a” and “g” and the robust, open bowls emphasize clarity at large sizes.
Best suited for headlines, posters, and signage where maximum impact is needed and the rounded tone can read as inviting. It also fits logo wordmarks and packaging fronts that benefit from a bold, friendly voice; for longer text, it works most comfortably in short bursts (titles, callouts, and emphasis).
The letterforms project a friendly, playful confidence—more fun and approachable than strict or technical. Its chunky mass and rounded geometry evoke a retro display sensibility associated with posters, packaging, and upbeat branding.
The design appears intended as a high-impact display sans that prioritizes bold silhouette recognition and an approachable, rounded personality. Its large x-height and compact details suggest a focus on punchy readability in branding and promotional settings.
The strongest character comes from the combination of very large stroke mass and relatively small counters, which creates a dark, emphatic color on the page. Rounded shapes (O, C, G) feel consistently elliptical and broad, while straight-sided letters (E, F, H, N) retain softened edges that prevent the design from becoming harsh.