Sans Superellipse July 5 is a very bold, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, industrial, retro, assertive, poster-ready, sturdy, display impact, industrial voice, texture control, signage clarity, geometric unity, condensed feel, ink-trap feel, blocky, rounded corners, notched joints.
A heavy, high-ink sans with rounded-rectangle construction and tightly controlled geometry. Strokes are thick and confident, with small interior cut-ins and notches that create an ink-trap-like effect at joins and counters. Curves resolve into squared, softened corners rather than true circles, giving the letters a superelliptical, machined rhythm. Counters are compact and vertical terminals are generally flat, producing a strong, sign-like silhouette across both uppercase and lowercase.
Best suited for headlines, posters, packaging, and brand marks where compact counters and heavy strokes can read clearly at larger sizes. It also works well for signage and label-style layouts that benefit from strong silhouettes and an industrial, engineered texture. For long paragraphs at small sizes, the dense counters and notched detailing may feel heavy, so it’s most effective as a display face.
The overall tone is bold and utilitarian, combining a retro industrial flavor with a contemporary, engineered crispness. It feels authoritative and punchy, with a slightly playful edge from the rounded corners and pinched details. The texture reads as deliberate and crafted rather than neutral, making it suited to attention-grabbing statements.
The font appears designed to deliver maximum impact with a consistent, rounded-rect geometry and carefully placed interior cut-ins that add character and manage dark areas. The intention seems to balance an industrial, retro display voice with modern clarity and repeatable, system-like shapes.
The design maintains consistent weight and corner treatment across the set, helping lines of text look uniform and tightly knit. The small cut-ins inside bowls and at key joints add distinctive texture at display sizes, while also preventing dark clumping in dense shapes. Numerals match the uppercase in mass and presence, supporting prominent numbering in headlines.