Script Atmuw 2 is a bold, narrow, medium contrast, italic, short x-height font.
Keywords: packaging, posters, branding, headlines, greeting cards, friendly, playful, vintage, warm, casual, hand-lettered feel, approachability, retro charm, display impact, rounded, bouncy, brushy, looped, swashy.
A lively, brush-influenced script with a consistent rightward slant and rounded terminals. Strokes show gentle modulation, with thickened downstrokes and softer, tapered entries and exits that keep the color even but not rigid. Letterforms are compact and slightly bouncy, with prominent loops and occasional swashy caps; counters are generally open and the joins read smooth, giving the line a continuous, handwritten rhythm. Numerals and capitals carry the same soft, calligraphic feel, with curved spines and subtle flicks rather than sharp corners.
Well-suited for short to medium-length display text where a handmade voice is desirable—such as packaging, café menus, boutique branding, posters, and social graphics. It can also work for invitations or greeting cards, especially when paired with a simpler companion face for supporting copy.
The overall tone is personable and upbeat, combining a nostalgic, hand-lettered charm with an easygoing informality. It feels inviting and a little whimsical—more “crafted” than polished—making text appear conversational and warm rather than strictly formal.
Likely designed to mimic confident brush lettering with a controlled, repeatable structure: expressive enough to feel hand-drawn, but consistent enough to set smoothly in sentences. The emphasis appears to be on warmth, legibility at display sizes, and a playful, vintage-leaning personality.
Capitals tend to be more decorative, with curled strokes and occasional flourishes that add character at display sizes. The lowercase maintains a steady cadence with rounded shoulders and looped ascenders/descenders, supporting word-shape clarity while preserving a handwritten spontaneity.