Sans Contrasted Hila 8 is a very bold, wide, high contrast, upright, tall x-height font.
Keywords: posters, headlines, branding, packaging, postcards, punchy, retro, playful, headline, impact, display, vintage cue, graphic texture, blocky, stencil-like, notched, geometric, compact counters.
A heavy, display-oriented sans with chunky, rectangular proportions and pronounced cut-in notches that create sharp ink-trap–like interior corners. Strokes alternate between broad slabs and narrow pinched joins, producing a strong contrasted rhythm while keeping an overall geometric, upright structure. Bowls and counters are compact and often squared-off, with apertures that read as carved rather than open, and terminals that feel sheared or stepped. The lowercase follows the same block construction with a tall x-height and simplified shapes that emphasize mass and silhouette over fine detail.
Best suited to short, prominent copy where the notched construction can read clearly—posters, large headlines, logotypes, packaging, and bold editorial openers. It can also work for signage or labels when set with generous tracking and ample size to preserve counter clarity.
The dense silhouettes and carved-in notches give the face a punchy, poster-like presence with a distinctly retro, woodtype-adjacent flavor. It feels assertive and energetic, with a playful edge that comes from the stylized cutouts and exaggerated weight.
The design appears intended to deliver maximum visual impact through dense color and a distinctive notched, cutout construction, echoing industrial or vintage display lettering while remaining cleanly sans and modern in structure.
At text sizes the tight counters and strong internal cut-ins can visually darken paragraphs, while at larger sizes those same features become a defining graphic texture. Numerals and capitals appear designed for impact and consistency of color rather than neutrality.