Sans Normal Akrar 12 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Arkham Land' by Artisticandunique, 'Oktah' and 'Oktah Neue' by Groteskly Yours, 'Madani' by NamelaType, and 'OC Blimp' by OtherwhereCollective (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, signage, modern, friendly, confident, clean, approachable, clarity, impact, approachability, modernity, rounded, geometric, compact, crisp, even.
A heavy, geometric sans with round counters and smoothly tensioned curves paired with straight-sided, flat-ended strokes. The forms feel compact and well-packed, with consistent stroke weight and minimal contrast. Terminals are clean and squared, while bowls (O, C, e, o) read as near-circular with generous, open counters. Lowercase shapes are sturdy and simplified, with a single-storey a and g, and a short-shouldered r; overall spacing appears steady and suited to dense settings.
Well-suited for branding systems, headlines, and poster typography where a bold, friendly geometric voice is needed. Its compact, even rhythm also works for packaging and short blocks of text, and the sturdy shapes make it a good option for signage and interface labels at larger sizes.
The tone is contemporary and approachable, balancing a friendly roundness with a solid, assertive weight. It reads as straightforward and dependable rather than quirky, giving text a confident, upbeat presence. The overall impression is clean and modern with a slightly softened geometric warmth.
Likely designed to deliver a modern geometric sans that feels approachable without sacrificing impact. The rounded construction and simplified lowercase suggest an emphasis on clarity and consistency for contemporary display and brand applications.
Capitals have a stable, signage-like stance with broad curves and clear internal space, while the lowercase maintains strong legibility through open apertures and uncomplicated construction. Numerals are similarly robust and consistent in color, matching the letterforms for cohesive display use.