Sans Other Mogu 7 is a very bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, posters, logos, sports branding, packaging, industrial, retro, athletic, assertive, playful, display impact, stencil styling, retro sport, brand voice, stencil-cut, slanted, rounded, ink-trap.
A heavy, slanted sans with rounded, softly squared outlines and prominent stencil-like interruptions that slice through bowls and stems. The letterforms are compact and blocky, with minimal stroke modulation and a slightly irregular, cutout rhythm that varies from glyph to glyph. Counters are tight and often partially opened by the cuts, creating strong internal negative shapes and a punchy, poster-oriented texture. Numerals follow the same segmented construction, maintaining a consistent, bold silhouette with clear, high-impact forms.
Best suited to short, high-impact text such as headlines, posters, labels, and logo wordmarks where the stencil segmentation becomes a stylistic asset. It can work well for sports or event graphics, apparel-style branding, and packaging that benefits from a bold, industrial-leaning voice. For longer text, it will generally perform better at larger sizes with generous tracking.
The overall tone is bold and energetic, blending a utilitarian stencil feel with a sporty, vintage-forward attitude. The sliced interior shapes add motion and bite, giving headlines a loud, engineered presence that reads as both tough and playful.
The design appears intended to deliver a rugged, display-first sans that stands out through exaggerated weight and distinctive stencil cuts. Its construction prioritizes recognizability and attitude over neutrality, aiming for immediate visual punch and a branded, graphic texture.
The stencil breaks are a defining feature and can become visually dense at smaller sizes, where internal openings and joins may start to merge. Spacing appears geared toward display settings, with the slant and large black shapes producing a strong horizontal flow in words.