Script Pukol 7 is a regular weight, narrow, high contrast, upright, short x-height font.
Keywords: branding, packaging, social media, invitations, headlines, playful, friendly, handmade, whimsical, casual, human warmth, cheerful tone, handwritten look, expressive caps, display emphasis, brushy, looping, bouncy, rounded, monoline feel.
A lively handwritten script with rounded forms, tapered stroke endings, and a bouncy baseline rhythm. Letterforms show a mix of connected and semi-connected behavior, with frequent entry/exit strokes, soft curves, and occasional looped counters (notably in bowls and descenders). Capitals are more decorative and varied in construction than the lowercase, creating a display-forward texture, while numerals follow the same informal, brush-pen logic with simplified shapes and open curves.
Well-suited for short display settings such as brand marks, boutique packaging, café menus, greeting cards, invitations, and social media graphics. It performs best where its expressive capitals and looping joins can be appreciated—titles, pull quotes, and accent text rather than long passages.
The overall tone is upbeat and personable, with a casual charm that feels crafted rather than mechanical. Its looping gestures and slightly irregular rhythm give it an approachable, handcrafted voice suitable for cheerful, conversational messaging.
Likely drawn to emulate an easy, modern brush-pen script that balances legibility with personality. The design emphasizes expressive capitals, smooth curves, and a friendly handwritten rhythm to create a distinctive, informal display voice.
Contrast is expressed through calligraphic pressure changes and tapered terminals rather than sharp serifs, producing a brush-script impression. Spacing and joins vary across letters, which adds character but also makes the texture more animated and less uniform at smaller sizes.