Sans Normal Ehrog 2 is a very light, narrow, low contrast, italic, normal x-height font visually similar to 'Gimbal Grotesque' by AVP (names referenced only for comparison).
Keywords: fashion, beauty, editorial, branding, packaging, air, elegant, modern, calm, refined, elegant tone, lightweight presence, modern branding, editorial voice, slanted, clean, minimal, open, graceful.
A delicate slanted sans with long, tapered strokes and rounded joins that keep curves smooth and continuous. Proportions are compact and vertically oriented, with generous counters and open apertures that maintain clarity despite the fine stroke weight. Letterforms show a gently calligraphic construction—single‑storey “a” and “g,” a simple, curved “r,” and softly rounded bowls—paired with restrained, geometric numerals and consistently light terminals.
Well suited to fashion and beauty identities, editorial headlines, and premium packaging where a light, graceful voice is desired. It can also work for short UI labels or navigation in larger sizes, where the fine strokes and slanted posture read cleanly.
The overall tone is airy and understated, reading as refined and contemporary rather than loud or decorative. Its quiet, graceful rhythm suggests sophistication and a light touch, suitable for conveying elegance without feeling formal or rigid.
The design appears intended to deliver a minimal, modern italic voice that feels elegant and lightweight, adding motion and sophistication while keeping forms uncomplicated and legible.
Spacing and rhythm feel even, and the slant is steady across capitals, lowercase, and figures, producing a cohesive forward motion. Uppercase forms stay simple and open, while lowercase provides the most personality through subtle curvature and tapered finishes.