Sans Normal Armen 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Centra No. 1' and 'Centra No. 2' by Monotype (names referenced only for comparison).
Keywords: ui text, product design, branding, signage, editorial, neutral, modern, clean, friendly, functional, clarity, versatility, modernity, simplicity, neutrality, geometric, round, open apertures, even rhythm, crisp terminals.
This typeface is a clean, geometric-leaning sans with smooth, round bowls and consistent stroke thickness. Curves are drawn with a circular logic (notably in C, O, Q, and the lowercase o), while straight-sided forms like H, N, and E stay simple and squared. Terminals are crisp and largely horizontal or vertical, and joins are straightforward, giving the letters an even, steady rhythm. The lowercase uses single-storey a and g, with clear counters and open apertures that keep internal shapes uncluttered in text.
It works well for UI copy, product communication, and general-purpose branding where a clear, modern sans is needed. The open counters and simple forms support comfortable reading in paragraphs, while the clean geometry also holds up in headings and signage.
The overall tone is neutral and contemporary, with a slightly friendly feel from the rounded curves and uncomplicated shapes. It reads as practical and unobtrusive rather than expressive, making it suitable for straightforward communication and interface-like settings.
The design appears intended as a versatile, contemporary sans that prioritizes clarity and consistency. Its restrained details and geometric construction suggest a focus on broad usability across text and display contexts without drawing attention away from the content.
Proportions feel balanced and systematic, with round letters appearing generously open and straight letters maintaining clean, uniform widths. Numerals follow the same geometric construction, with smooth curves and simple, readable silhouettes.