Script Erma 10 is a very bold, wide, medium contrast, italic, short x-height font.
Keywords: headlines, logotypes, posters, packaging, social media, retro, playful, confident, sporty, friendly, impact, expressiveness, brush lettering, display clarity, brand voice, brushy, rounded, connected, swooping, bouncy.
A heavy, brush-script style with a consistent rightward slant and broadly rounded terminals. Strokes feel painted rather than constructed, with smooth joins, swelling curves, and occasional tapered starts and finishes that suggest a pressure-driven tool. Letterforms are compact in the vertical dimension and spread generously side-to-side, creating a low, fast rhythm. Counters stay fairly open for a script, while connections and overlap points are simplified to keep the texture bold and continuous.
Best suited to short, prominent text such as headlines, branding marks, product packaging, and promotional graphics where a strong handwritten voice is desirable. It can work for short phrases or slogans at medium-to-large sizes, especially when a lively, vintage-leaning script texture is needed.
The overall tone is energetic and outgoing, with a casual confidence that reads as retro and sporty. Its thick, swooping motion and soft corners make it feel friendly and approachable rather than formal, leaning toward expressive display use.
The design appears intended to capture the feel of fast, confident brush lettering in a simplified, highly legible display form. Its emphasis on weight, connected flow, and broad, rounded shapes suggests a goal of strong impact and a cohesive, energetic word silhouette.
Spacing appears intentionally tight in running text, producing a dense, cohesive word shape typical of brush scripts. The figures are stylized to match the letterforms, maintaining the same rounded, forward-leaning motion and bold presence.