Script Ammav 7 is a regular weight, narrow, very high contrast, italic, short x-height font.
Keywords: wedding invites, event stationery, brand marks, headlines, packaging, elegant, romantic, refined, classic, ceremonial, formal elegance, calligraphic feel, display script, signature style, decorative caps, calligraphic, looped, flourished, swashy, monoline hairlines.
A formal cursive script with pronounced calligraphic contrast, combining hairline entry strokes with thicker downstrokes. The letterforms are strongly right-slanted and rhythmically flowing, with frequent loops, teardrop terminals, and occasional swash-like caps. Proportions are tall and narrow, with compact lowercase bodies and long, graceful ascenders and descenders that add vertical drama. Spacing is slightly variable as in pen-written script, while overall shapes remain consistent and controlled.
Well-suited to wedding and event stationery, greeting cards, and other formal printed pieces where an elegant handwritten tone is desired. It also works effectively for logos, boutique branding, and packaging accents, and as a display face for short headlines or pull quotes where the loops and contrast can be appreciated.
The font reads as polished and romantic, evoking invitations, formal correspondence, and classic penmanship. Its high-contrast strokes and looping forms create a sense of luxury and ceremony, with an expressive, personable warmth rather than a rigid engraved feel.
Designed to emulate refined calligraphy with a consistent, repeatable rhythm—balancing ornate capitals and expressive terminals with a smooth cursive flow that stays readable in short-to-medium lines of text.
Capitals show the most flourish, with extended entry/exit strokes and open counters that keep them legible at display sizes. Numerals appear similarly slanted and stylized, fitting the script’s cadence rather than a purely utilitarian lining set. In longer text, the contrast and tight internal spaces suggest it performs best when given adequate size and breathing room.