Sans Normal Ugdun 10 is a regular weight, normal width, high contrast, italic, normal x-height font.
Keywords: editorial, magazines, book quotes, headlines, invitations, elegant, literary, classic, refined, italic emphasis, elegant display, editorial voice, classic refinement, calligraphic, bracketed, sharp terminals, flowing, crisp.
A high-contrast italic with slender hairlines and darker main strokes, showing an oblique, calligraphic rhythm throughout. Letterforms are built on smooth, rounded bowls and sweeping diagonals, with tapered, sharp terminals that keep counters open and forms crisp. Curves are generous and continuous, while joins and entry/exit strokes create a lively forward motion; numerals follow the same contrast and slant, with clear, traditional proportions.
Well suited to editorial typography—magazine features, pull quotes, and book or journal styling—where an expressive italic is desirable. It can also serve in refined headlines, short passages, and formal materials such as invitations or programs, particularly when paired with a calmer companion for body copy.
The overall tone is cultured and polished, suggesting literary and editorial settings where a sense of sophistication matters. Its energetic slant and fine hairlines add a touch of drama without becoming ornamental, giving it a poised, classic voice.
The design appears intended to provide a sophisticated, high-contrast italic voice with a smooth, modernized classic feel. Its consistent forward lean and tapered terminals aim to deliver elegance and motion for emphasis and display-oriented text.
In text, the italic angle and stroke modulation create a pronounced texture, especially in sequences of verticals and diagonals. The design reads best when given breathing room, as the thin connecting strokes and sharp terminals benefit from adequate size and clean reproduction.