Sans Normal Obdiw 14 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Jali Arabic', 'Jali Greek', and 'Jali Latin' by Foundry5; 'Diaria Sans Pro' by Mint Type; 'Akwe Pro' by ROHH; and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, modern, playful, confident, high impact, approachable, modern display, clarity, rounded, soft, bulky, compact, geometric.
A heavy, rounded sans with broad, cushiony strokes and smooth curve transitions. The design favors simple geometric construction with circular counters and softly squared terminals, giving letters a sturdy, blocklike silhouette without sharp corners. Proportions are compact and vertical, with large counters and a tall lowercase presence that keeps words dense and highly legible. Spacing appears even and pragmatic, and the numerals match the same thick, rounded build for consistent color in text.
This face performs best in large-scale applications where strong typographic color is desirable: headlines, posters, branding marks, packaging, and bold signage. It can also work for short UI labels or callouts where a friendly, high-impact voice is needed, though its density may feel heavy for long-form reading.
The overall tone is upbeat and approachable, with a bold, friendly presence that feels contemporary and attention-grabbing. Its chunky shapes read as energetic and informal rather than technical or austere, making it well-suited to cheerful, assertive messaging.
The design appears aimed at delivering maximum impact with a welcoming, rounded geometry—prioritizing immediacy, clarity, and a contemporary, playful character for display-led typography.
Round letters like O, C, and G show clean, near-circular bowls, while straight-sided forms keep gentle rounding at joins to avoid harshness. The lowercase maintains strong clarity at display sizes, and the digits present a solid, poster-ready weight with simple, recognizable forms.