Script Pumam 5 is a bold, very narrow, very high contrast, upright, short x-height font.
Keywords: logos, packaging, headlines, posters, social media, playful, whimsical, retro, friendly, charming, handmade feel, lively display, retro charm, brand voice, brushy, calligraphic, bouncy, loopy, tapered.
A lively handwritten script with brush-like construction and pronounced thick–thin modulation. Strokes taper into pointed terminals and occasional hairline connectors, while the main downstrokes stay full and inky, creating a punchy rhythm. Letterforms are mostly upright with a bouncy baseline feel, narrow overall proportions, and compact lowercase bodies; ascenders and capitals rise prominently above the text line. Curves are rounded and slightly irregular in a natural, drawn manner, and several characters include small loops or entry/exit flicks that add motion without becoming overly ornate.
It works best in short to medium display settings where the contrast and tapered joins can stay crisp—logos, packaging, posters, and social graphics. It can also serve for subheads or pull quotes when set with generous size and spacing to preserve the fine hairlines.
The font conveys an upbeat, personable tone—more quirky and expressive than formal. Its springy shapes and high-energy contrasts suggest a cheerful, handcrafted voice suited to lighthearted messaging and nostalgic, boutique styling.
The design appears intended to mimic quick brush lettering with controlled calligraphic flair: bold downstrokes for impact, slender connectors for agility, and a narrow stance that packs personality into tight headline spaces.
Uppercase forms read as display-forward, with simplified, brushy structures and occasional calligraphic swashes (notably in curvier letters). Numerals follow the same brush logic, mixing sturdy verticals with delicate hooks, helping keep branding elements consistent across type and numbers.