Sans Normal Idgol 7 is a regular weight, normal width, low contrast, italic, short x-height font.
Keywords: branding, packaging, posters, headlines, social media, friendly, casual, approachable, lively, hand-drawn, warmth, approachability, informality, playfulness, rounded, soft terminals, humanist, monoline, open apertures.
This typeface is a slanted, rounded sans with an informal, hand-drawn feel. Strokes are smooth and largely monoline, with soft, tapered or slightly flared terminals that keep the texture gentle rather than mechanical. Letterforms lean consistently to the right and use generous curves in bowls and counters, while straight strokes remain subtly softened. Proportions vary a bit from glyph to glyph, creating a natural rhythm and a slightly uneven, handwritten cadence across words and lines.
It suits lighthearted branding, packaging, and promotional graphics where an approachable tone is desirable. It also works well for headlines, short blurbs, and social content that benefits from a friendly, handwritten-inflected sans, especially at medium to large sizes.
The overall tone is warm and personable, reading as casual and conversational rather than corporate or technical. Its rounded shapes and relaxed slant give it a lively, friendly voice that feels welcoming and human.
The design appears intended to blend sans simplicity with a handwritten, humanist character—prioritizing warmth and personality while keeping shapes clean, rounded, and easy to recognize.
Uppercase forms stay simple and clean, while the lowercase shows more personality through looped/curved constructions and rounded joins. Numerals are equally soft and open, matching the letterforms’ informal, drawn quality and maintaining good clarity at display sizes.