Sans Normal Sekej 10 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe; 'Berthold Standard' by Berthold; 'CG Triumvirate' by Monotype; 'Europa Grotesk SB' and 'Europa Grotesk SH' by Scangraphic Digital Type Collection; and 'Nimbus Sans Chinese Simplified', 'Nimbus Sans Japanese', 'Nimbus Sans L', and 'Nimbus Sans Thai' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, body text, signage, editorial, branding, clean, friendly, modern, approachable, casual, versatility, readability, neutrality, clarity, approachability, rounded, monoline, open apertures, soft terminals, even rhythm.
A clean, rounded sans with monoline strokes and softly finished terminals. Curves are generously circular and corners tend to be eased rather than sharply squared, giving the alphabet a smooth, contemporary texture. Proportions read as balanced and straightforward, with open counters and clear apertures that keep letters distinct in text. The overall rhythm is even, with consistent stroke behavior across uppercase, lowercase, and numerals and a generally uncluttered silhouette.
Works well for user interfaces, product text, and general-purpose editorial settings where a clean, readable sans is needed. The open forms and smooth construction also suit wayfinding and signage at moderate sizes, and can support friendly brand systems that want a contemporary but understated typographic voice.
The tone is modern and approachable, with a gentle friendliness coming from the rounded construction and softened joins. It feels neutral and functional rather than formal, projecting clarity and calm without looking overly technical.
The design appears intended as a versatile everyday sans: simple geometry, soft rounding, and consistent stroke treatment aim to deliver a readable, unobtrusive texture that stays comfortable across longer passages while remaining visually pleasant in headings.
Uppercase forms stay simple and geometric, while lowercase shapes maintain clear differentiation (notably in bowls and stems) for comfortable reading. Numerals follow the same rounded, even-stroke logic, keeping a consistent voice alongside the letters.