Sans Normal Admab 2 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Gradus' and 'Quickflio' by Brenners Template, 'Binoma' by Eko Bimantara, 'CF Mod Grotesk' by Fonts.GR, and 'Neurial Grotesk' by Indian Type Foundry (names referenced only for comparison).
Keywords: branding, editorial, headlines, ui labels, packaging, modern, clean, confident, dynamic, neutral, clarity, modernity, approachability, emphasis, versatility, rounded, oblique, open apertures, soft terminals, even rhythm.
This is a rounded, oblique sans with smooth, continuous curves and even stroke color. Letterforms are generously proportioned with broad bowls and open counters, producing a spacious texture in both caps and lowercase. Terminals are predominantly soft and slightly sheared, and diagonals in forms like A, V, W, and y emphasize a forward slant. Numerals follow the same wide, open construction, with clear, simple shapes and minimal modulation.
It suits branding systems and editorial headlines where a contemporary, energetic italic voice is needed. The open shapes and steady rhythm also make it workable for UI labels, short paragraphs, and product or packaging copy where clarity and a modern tone are priorities.
The overall tone is modern and straightforward, with a gentle friendliness coming from the rounded geometry and open spacing. The oblique posture adds motion and assertiveness without feeling aggressive, keeping the voice businesslike yet approachable.
The design appears intended to deliver a clean, contemporary sans italic with rounded geometry and a stable, even color. Its wide proportions and open counters aim for legibility and a friendly neutrality, while the oblique angle provides built-in emphasis for display and typographic hierarchy.
The slant is consistent across the alphabet and figures, and round letters (C, O, Q, e, o) maintain smooth curvature that reads well at display sizes. The combination of wide proportions and open apertures supports clarity, while the forward-leaning stance makes emphasis feel natural in running text.