Sans Normal Mamay 7 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Dean Gothic' by Blaze Type (names referenced only for comparison).
Keywords: headlines, sports branding, posters, packaging, signage, sporty, futuristic, assertive, dynamic, industrial, impact, speed, modernity, branding, display strength, slanted, rounded, extended, chunky, streamlined.
This typeface is a heavy, extended italic sans with rounded, aerodynamic forms and broadly consistent stroke thickness. Curves are built from wide ovals and smooth arcs, while terminals tend to be blunt or softly tapered, keeping edges clean and contemporary. Counters are generous for the weight, and the overall rhythm is horizontal and fast, with letters appearing slightly compressed vertically relative to their width. The numerals follow the same streamlined construction, with strong, simplified silhouettes and minimal detail.
It performs best in bold, attention-grabbing applications such as headlines, sports and automotive-style branding, event posters, and impactful packaging. The strong silhouettes and open counters also suit short signage or UI moments where a loud, directional voice is desired, while long passages may feel visually dense due to the weight and width.
The overall tone is high-energy and forward-leaning, reading as modern and performance-oriented. Its wide stance and slanted posture suggest speed, strength, and a technical, engineered sensibility rather than warmth or tradition.
The design appears intended to deliver a fast, powerful display voice: broad, rounded shapes paired with a consistent slant to communicate motion and confidence. It prioritizes immediate impact and a streamlined, contemporary look over subtlety or text-centric neutrality.
Spacing appears designed for bold display settings, with wide letterforms that maintain clear internal openings even at large sizes. The slant and extended width create a strong directional flow across words, making the texture feel continuous and emphatic in lines of text.