Sans Normal Inmev 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Marlin Sans', 'Marlin Soft', and 'Marzano' by FontMesa and 'Artico Soft' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, playful, friendly, punchy, retro, impact, friendliness, display, rounded, soft, chunky, bubbly, compact.
A heavily weighted rounded sans with soft corners and broad, simplified shapes. Curves are generously inflated and terminals are blunt, giving counters a slightly pinched, compact feel in letters like a, e, and s. Uppercase forms are sturdy and geometric with smooth bowls and minimal interior detailing, while lowercase keeps a single‑storey a and g for an approachable, informal rhythm. Overall spacing and proportions favor dense, blocky silhouettes that hold together as dark, even word shapes.
Best suited to headlines, posters, packaging, and bold brand moments where a friendly, high-impact voice is needed. It also works well for logos, badges, and social graphics, especially when set with generous size and breathing room to preserve interior clarity.
The font projects an upbeat, approachable tone with a toy-like softness and a confident, punchy presence. Its rounded construction and chunky massing evoke a casual retro display feel that reads as cheerful rather than corporate or technical.
Likely intended as a characterful display sans that maximizes impact through rounded geometry and simplified construction. The goal appears to be a warm, accessible look with strong presence and easy recognition at a glance.
The design emphasizes silhouette over fine detail, with small apertures and counters that can close up as size decreases. Numerals are similarly rounded and stout, matching the letterforms for consistent texture in headlines and short bursts of copy.