Serif Normal Mahi 2 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Servus Slab' by Dada Studio; 'FF Kievit Serif', 'FF Milo Serif', and 'FF Reminga' by FontFont; 'Alkes' by Fontfabric; and 'Dolly Pro' by Underware (names referenced only for comparison).
Keywords: headlines, editorial, book covers, posters, branding, traditional, formal, stately, bookish, impact, authority, classic readability, editorial tone, bracketed, beaked, calligraphic, robust, crisp.
A robust serif with pronounced stroke contrast and strongly modeled, bracketed serifs. The letterforms feel slightly expanded with generous counters and a steady, upright stance, while curves show subtle calligraphic tension (notably in C, S, and G). Serifs are crisp and often beak-like on terminals, and joins are confidently sculpted, producing a dark, authoritative texture. Numerals share the same weight and contrast, with clear, old-style influenced silhouettes and substantial presence in text.
Well-suited to headlines, deck copy, and pull quotes where a strong serif voice is needed. It also fits book and magazine covers, cultural posters, and brand marks that want a traditional, confident presence. For longer passages, it works best when set with comfortable leading and measure to manage its darker overall texture.
The overall tone is classic and authoritative, with an editorial gravitas that reads as established and dependable. Its bold color and sculpted serifs add a hint of ceremony, making it feel appropriate for institutional or heritage-leaning typography without becoming ornamental.
This design appears intended as a conventional, text-rooted serif pushed toward display strength: maintaining familiar proportions and readable structures while amplifying contrast, serif definition, and overall color for confident emphasis.
At display sizes the sharp serifs and high-contrast modulation read cleanly and give words a chiseled, print-forward look. In paragraphs, the heavy typographic color creates strong emphasis and can feel dense, favoring settings where impact is desired over light, airy text color.