Serif Other Viha 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Bold Fashion' by Mans Greback (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, book covers, playful, circus, storybook, retro, quirky, display impact, whimsical tone, vintage flavor, brand character, chunky, soft-serifed, rounded, bouncy, toothy.
A very heavy, rounded serif design with broad proportions and softly flared, blunted terminals. Strokes are thick and largely even, with gentle modulation and pronounced ink-trap-like notches and scooped joins that create a “toothy” edge on many letters. Counters are compact and rounded, spacing feels roomy, and the overall rhythm is bouncy and irregular in a controlled, decorative way, giving the face a strong presence at display sizes.
Best suited to posters, big headlines, packaging, and signage where its bold silhouette and decorative notches can be appreciated. It can also work for playful book covers or branded display lines, but is less appropriate for long-form text or small sizes where the heavy weight and compact counters may reduce clarity.
The letterforms feel jovial and theatrical, with a friendly, old-time flavor reminiscent of hand-painted signage and playful editorial titling. Its exaggerated weight and wavy contour details push it toward a whimsical, characterful tone rather than a formal or austere one.
The design appears intended to deliver maximum impact with a friendly, vintage-leaning personality, combining classic serif cues with exaggerated weight and sculpted joins for a distinctive, decorative voice.
The most distinctive trait is the repeated use of concave cut-ins at joints and terminals, which adds texture and helps separate shapes in dense, bold forms. Numerals match the same chunky, rounded construction and read best when given ample size and breathing room.