Sans Rounded Dofo 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Averta PE' by Intelligent Design, 'Oslo' by Wilton Foundry, and 'Elpy' by Wordshape (names referenced only for comparison).
Keywords: branding, packaging, headlines, posters, children’s media, friendly, playful, approachable, modern, soften tone, friendly branding, high clarity, modern simplicity, soft, rounded, bubbly, clean, open.
A rounded sans with smooth, fully curved terminals and a consistently heavy stroke that keeps counters open and legible. The forms lean geometric with simplified construction: circular bowls, broad arcs, and minimal modulation. Curves are generously radiused, corners are softened throughout, and diagonals (like in K, V, W, X) maintain the same cushioned stroke endings, producing a cohesive, plush texture in lines of text.
Works well for brand marks, packaging, and short headlines where a friendly, approachable impression is desired. It also suits posters, product labels, and children- or family-oriented media, and can be effective in UI callouts or in-app messaging where a softer tone is helpful.
The overall tone is warm and informal, with a soft, upbeat character that feels inviting rather than technical. Its rounded finishing and sturdy shapes give it a contemporary, friendly voice suited to lighthearted or people-focused messaging.
The design appears intended to deliver a modern sans voice with maximum approachability, using rounded terminals and simplified geometry to create a soft, confident texture that stays readable in both all-caps and mixed-case settings.
In text, the spacing and rhythm feel even and calm, with distinct silhouettes that keep words recognizable despite the soft shaping. The numerals match the letterforms closely, sharing the same rounded geometry and visual weight for consistent UI or display mixes.