Sans Normal Kadeg 7 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Jarvis' by Alan Smithee Studio, 'Equip' and 'Urania' by Hoftype, 'Clear Sans' by Positype, and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, dynamic, confident, contemporary, friendly, impact, motion, display clarity, modern branding, attention, oblique, compact curves, rounded terminals, sturdy, high-impact.
A heavy, oblique sans with broad proportions and smooth, rounded curves. Strokes are consistently thick with minimal modulation, producing a dense, high-ink silhouette and strong color on the page. Letterforms lean forward with clean, mostly closed apertures and compact interior counters, while terminals are softly rounded rather than sharply cut. Overall spacing reads slightly tight in the sample text, reinforcing a solid, punchy rhythm.
Best suited for short, high-impact settings such as headlines, posters, and prominent UI or navigation labels where a strong typographic voice is needed. The sturdy shapes and forward slant also fit sports-oriented branding, energetic promotions, packaging callouts, and attention-grabbing signage.
The overall tone is energetic and assertive, with a forward-leaning stance that suggests motion and urgency. Its rounded construction keeps it approachable and modern, balancing intensity with a friendly, contemporary feel.
The design appears intended to deliver a bold, motion-forward sans voice for display typography, prioritizing impact and immediacy over delicate detail. Its rounded, simplified geometry suggests a goal of maintaining friendliness while staying forceful and highly legible at larger sizes.
Curved letters (such as C, G, S, and O) emphasize near-circular geometry, while diagonals and joins stay robust and simplified for clarity at display sizes. Numerals appear similarly weighty and streamlined, matching the letterforms’ compact counters and strong presence.