Sans Normal Wiruh 7 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Ano' by Alias, 'Futura' and 'Futura Paneuropean' by Linotype, 'Mix Modern' by Mix Fonts, and 'Graham' by T-26 (names referenced only for comparison).
Keywords: packaging, posters, headlines, branding, book covers, handmade, playful, rustic, friendly, casual, handmade effect, tactile texture, friendly display, casual branding, brushy, textured, rounded, chunky, irregular.
A chunky, rounded sans with visibly hand-rendered edges and lightly distressed stroke texture. Letterforms are built from simple, soft geometric masses but with intentional irregularities: wavering outlines, slightly uneven joins, and subtle variations in stroke terminals that keep the rhythm organic. Counters are generally open and round, and the overall color on the page is strong and even, with occasional nicks and roughness that read like ink or paint drag. Spacing feels natural rather than mechanical, and the numerals follow the same stout, simplified construction for consistent texture.
Well-suited to packaging, labels, posters, and branding where a handmade or artisanal feel is desired. It also works for headlines, short paragraphs, and cover typography where the textured edges can contribute character and visual interest without relying on ornamental details.
The font communicates an approachable, crafty tone—playful and informal, with a tactile, handmade personality. Its roughened edges add warmth and a hint of vintage/DIY character without becoming chaotic, making it feel friendly and human rather than polished or corporate.
The design appears aimed at delivering a sturdy, highly legible sans framework while adding hand-drawn texture and irregularity for a more personal, crafted impression. It prioritizes a bold, friendly presence and a tactile printed look over strict geometric precision.
In longer text, the distressed contouring creates a consistent grain that becomes part of the voice; it’s most effective when that texture is allowed to show at display sizes. The mixed-case set maintains a cohesive, rounded silhouette and a steady baseline presence despite the intentionally imperfect stroke behavior.