Sans Normal Lubam 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Agile Sans' by Fenotype, 'Nietos' by Melvastype, 'Recht' by Mint Type, 'Neue Reman Sans' by Propertype, 'Glot' and 'Glot Round' by Wordshape, and 'Blacker Sans Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, playful, sporty, energetic, friendly, retro, impact, motion, approachability, display strength, retro flair, chunky, rounded, bouncy, slanted, compact.
A heavy, right-slanted sans with broad proportions and tightly packed counters. Strokes are thick and uniform, with rounded terminals and softened corners that keep the texture smooth despite the weight. The letterforms lean into a slightly squarish, bulging geometry—rounds feel full and inflated, while diagonals and joins are sturdy and simplified for impact. Spacing reads compact at display sizes, creating a dense, punchy rhythm across words and lines.
Best suited for bold display work such as posters, splashy headlines, logo lockups, and packaging where maximum impact is needed. It can also work well for sports and entertainment branding, social graphics, and short callouts. For longer passages, it benefits from larger sizes and extra leading to counter the dense, heavy color.
The overall tone is upbeat and assertive, with a buoyant, cartoon-adjacent friendliness. Its slant and chunky forms suggest motion and immediacy, giving it a sporty, headline-driven attitude. The rounded shaping keeps it approachable rather than aggressive, lending a retro advertising flavor.
The design appears intended to deliver a high-energy, attention-grabbing voice using inflated rounded forms and a forward-leaning stance. It prioritizes punch and personality over fine detail, aiming for strong recognition and a lively rhythm in display settings.
Uppercase shapes feel especially blocky and stable, while lowercase adds bounce through rounded bowls and short, thick apertures. Numerals match the same inflated, high-impact construction, remaining clear and bold in a text line. The strong diagonal stress and compact inner spaces make it most comfortable when set with generous line spacing.