Slab Square Simo 11 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'ITC Lubalin Graph' by ITC (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sturdy, confident, editorial, collegiate, industrial, impact, authority, readability, solidity, heritage, bracketless, blocky, solid, high impact, crisp.
A heavy, slab-serif design with square, block-like serifs and largely uniform stroke weight. Letterforms are built on simple, decisive geometry: straight stems, broad shoulders, and rounded bowls that stay compact and weighty. Terminals finish cleanly and flat, giving the face a crisp, engineered edge. Counters are relatively tight and the overall color is dark and even, while spacing remains controlled for a dense, assertive rhythm in text and display.
Well-suited to headlines, mastheads, posters, and branding where a compact, authoritative slab voice is needed. It can also work for short bursts of text—captions, pull quotes, and labels—when a dense, impactful texture is desirable.
The tone is firm and no-nonsense, with a classic, workmanlike authority. Its blocky slabs suggest reliability and tradition, evoking editorial and collegiate cues while still feeling utilitarian and contemporary in impact.
The design appears intended to deliver a robust slab-serif look with clean, square finishing and strong readability at larger sizes. Its consistent weight and simplified details prioritize impact, stability, and clear silhouettes across uppercase, lowercase, and numerals.
The numerals and capitals read particularly strong, with clear, poster-friendly silhouettes. In longer sample text the type maintains a consistent texture, emphasizing weight and presence over delicacy, which helps it hold up in high-contrast, headline-style settings.