Sans Normal Bogup 3 is a regular weight, wide, low contrast, upright, tall x-height font.
Keywords: ui text, web content, signage, body text, presentations, clean, neutral, modern, friendly, workmanlike, legibility, versatility, clarity, utility, open apertures, large counters, rounded terminals, plain forms, steady rhythm.
A straightforward sans with broad proportions and generous internal space. Strokes are even and largely monolinear, with soft curvature in bowls and shoulders that keeps the texture smooth. Uppercase forms are stable and fairly wide, while the lowercase shows a tall x-height, short ascenders/descenders, and clear, open apertures; the overall color stays consistent across words. Numerals appear sturdy and readable, with simple construction and minimal stylistic deviation from the letters.
It suits interface copy, web and app text, dashboards, and general-purpose editorial layouts where a stable, readable sans is needed. The broad proportions and open forms can also work well for short headings, labels, and wayfinding-style applications where clarity at a glance matters.
The tone is practical and unobtrusive, aiming for clarity over personality. Rounded curves and open shapes add a mild friendliness, but the overall impression remains restrained and contemporary rather than expressive or decorative.
The design appears intended as a versatile, do-it-all sans that prioritizes legibility and a steady reading rhythm. By combining wide letterforms, open counters, and a tall lowercase, it aims to perform reliably across everyday text and functional display settings without drawing attention to itself.
In text, the wide set and large counters create an airy, accessible feel, and the even stroke weight supports consistent word shapes. The forms look optimized for straightforward legibility, with minimal quirks and a calm typographic voice.