Sans Normal Imrih 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Boulder' by Umka Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, kids media, playful, friendly, chunky, retro, cartoon, attention, approachability, display impact, retro charm, fun branding, rounded, soft, bubbly, heavyweight, compact.
This typeface uses thick, rounded strokes with heavily softened corners and broad, open curves. Counters are generally small and rounded, giving letters a dense, gummy silhouette that stays highly legible at large sizes. Proportions lean wide and sturdy, with a consistent, even stroke presence and minimal modulation. Joins and terminals are blunt and bulbous, and the overall rhythm is bouncy due to the mix of broad rounds and compact interior spaces.
Best suited for display settings where impact and personality matter: headlines, posters, packaging, short-form editorial callouts, and branding marks. It also works well for playful UI labels, stickers, badges, and titles for youth-oriented or casual entertainment content. For body copy, it’s likely most effective in short bursts at comfortable sizes.
The tone is upbeat and approachable, with a toy-like, cartoon friendliness. Its inflated forms feel nostalgic and fun, leaning toward a retro display mood rather than a neutral, corporate voice. The heavy black shapes create a confident, attention-grabbing presence that reads as warm instead of aggressive.
The design appears intended to deliver a bold, friendly display voice through rounded geometry, compact counters, and soft, cushion-like terminals. It prioritizes immediate recognition and charm, aiming for a fun, approachable aesthetic that stands out in high-contrast, attention-driven layouts.
In the sample text, the dense letterforms create strong word shapes and a lively texture, but the small counters and thick joins can make long passages feel visually heavy. Numerals match the same rounded, blocky construction for cohesive headline and badge-style use.