Sans Normal Beluw 2 is a bold, very narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, branding, labels, quirky, playful, handmade, retro, casual, personality, warmth, informality, display impact, space saving, condensed, rounded, irregular, bouncy, soft.
A condensed sans with rounded terminals and gently uneven stroke behavior that reads as lightly hand-drawn. Curves are soft and slightly inflated, while verticals stay firm, creating a tall, narrow rhythm with subtle wobble in stems and bowls. Counters are small-to-moderate and apertures stay fairly open for a compact design, with occasional angular joins and small asymmetries that add texture. Numerals follow the same narrow, rounded construction and maintain consistent weight and color in text.
Works best for short-to-medium display text where a playful, approachable voice is desired—posters, headlines, packaging, labels, and brand accents. The narrow build helps fit more characters into limited width, making it useful for punchy titles and stacked compositions.
The overall tone is friendly and quirky, with a casual, human feel rather than strict geometric precision. Its narrow, tall proportions and slightly imperfect outlines give it a retro, poster-like charm suited to expressive display settings.
The font appears designed to deliver a condensed, attention-getting sans with a warm, handcrafted character. Its rounded forms and controlled irregularities suggest an aim for personality and charm while staying clean enough for readable display typography.
Spacing appears compact and the condensed proportions create strong vertical emphasis, making lines of text feel energetic and tightly set. The design’s deliberate irregularities are consistent enough to feel intentional, helping it retain clarity while still looking informal.