Sans Normal Ihbon 3 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, social media, friendly, playful, casual, approachable, soft, approachability, modern simplicity, soft display, easy reading, friendly branding, rounded, bubbly, smooth, informal, open.
A rounded sans with smooth, monoline strokes and generously softened terminals. Counters are open and circular, with an overall slightly condensed feel and a steady, even rhythm across uppercase, lowercase, and figures. The lowercase shows single-storey forms (notably a and g) and simple, looped constructions that keep silhouettes clean and legible. Numerals are similarly rounded and consistent in stroke, with a softly geometric, hand-drawn cleanliness rather than sharp or mechanical edges.
Well-suited for brand identities, packaging, and promotional design where a friendly, approachable voice is needed. It also works effectively for posters, short headlines, and social media graphics, maintaining clarity while adding a soft, upbeat character.
The letterforms read warm and personable, with a gently playful tone driven by the rounded geometry and soft terminals. It feels casual and modern, leaning toward friendly communication rather than formal or editorial voice.
The design appears aimed at delivering a clean, rounded sans that prioritizes approachability and easy readability, pairing simple constructions with a smooth, contemporary finish for everyday display and brand-forward applications.
Round joins and the absence of sharp corners help maintain a cohesive texture in longer text, especially at display sizes. The shapes stay consistent between caps and lowercase, giving headings and mixed-case lines a unified, upbeat look.