Serif Other Laho 7 is a bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, book covers, branding, whimsical, storybook, friendly, vintage, expressive, display charm, retro flavor, expressive serif, playful reading, soft serifs, rounded terminals, flared strokes, quirky, bouncy.
A decorative serif with soft, bracketed serifs and generous, rounded forms. Strokes show noticeable contrast, with sturdy verticals and thinner connecting strokes, while many terminals finish in bulb-like or teardrop shapes that add a calligraphic flavor. Counters are relatively open and circular, and the overall rhythm feels lively due to subtle asymmetries and varied curve tension. The figures and capitals read as sturdy and display-oriented, with a slightly inflated, sculpted silhouette.
Best suited to headlines and short bursts of text where its distinctive terminals and contrast can be appreciated—posters, book covers, labels, and brand marks with a vintage or whimsical angle. It can work for larger-size editorial display, but the decorative detailing suggests avoiding small text or dense UI contexts.
The tone is playful and old-timey, evoking storybook headlines, vintage packaging, and cheerful editorial display. Its curved, droplet terminals and smooth serifs give it a warm, approachable character, while the stronger contrast adds a touch of theatrical flair.
The design appears intended to combine classic serif structure with expressive, ornamental finishing, prioritizing character and memorability over neutrality. It aims for a friendly, nostalgic display voice with consistent decorative cues across the alphabet and numerals.
Distinctive details include curled arms and hooks on letters like J, K, and R, and an ampersand that reads as ornamental and looped. The numerals are bold and highly stylized, with prominent curves and decorative terminals that match the letterforms. Overall spacing appears comfortable for display settings, and the design maintains a cohesive set of repeating teardrop and bracket motifs across cases and figures.