Sans Normal Yibum 2 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Chubbét' by Emboss, 'Flip' by K-Type, 'Helvetica Now' by Monotype, and 'Nimbus Sans Novus' by URW Type Foundry (names referenced only for comparison).
Keywords: posters, headlines, packaging, logos, event flyers, playful, rugged, handmade, posterish, friendly, diy feel, bold impact, print texture, approachability, chunky, blunt, rounded, textured, irregular.
A heavy, chunky sans with broadly rounded forms and blunt terminals. Strokes are consistently thick but show deliberate irregularity along the edges, creating a slightly distressed, hand-cut/inked texture. Counters are compact and the joins are simplified, giving letters a sturdy, blocky silhouette; circular characters like O and 0 read as soft-edged ovals rather than perfect geometry. Overall spacing and widths vary a bit from glyph to glyph, reinforcing an organic rhythm while keeping the baseline and upright posture stable.
Best suited to short, high-impact text such as posters, headlines, brand marks, stickers, and packaging where a bold, handmade presence is desired. It can work for brief emphasis in editorial or social graphics, but it is most effective in display settings where the textured edges can be appreciated without compromising readability.
The texture and uneven contours lend a casual, crafted feel—more zine, workshop, or screenprint than corporate polish. It reads bold and approachable, with a slightly rough, rebellious energy that still stays friendly and legible at display sizes.
The design appears intended to deliver strong display impact with an intentionally imperfect, handcrafted surface—evoking printed ephemera and DIY signage while maintaining straightforward, sans-based letterforms.
The lowercase is compact and weighty, with simple, sturdy shapes and short extenders; punctuation in the sample appears similarly bold and rounded, matching the font’s dense color. At smaller sizes the distressed edges and tight internal counters may visually close up, while at large sizes the texture becomes a defining character feature.