Sans Normal Kamem 13 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Almarena Neue' by Almarena, 'Reyhan' by Plantype, 'Core Sans N SC' and 'Core Sans NR' by S-Core, 'Barnet Sans' by The Northern Block, 'Peter' by Vibrant Types, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, dynamic, assertive, modern, punchy, impact, momentum, modernity, display, clarity, slanted, rounded, compact, sturdy, blocky.
A heavy, right-slanted sans with rounded bowls and broadly cut terminals. Strokes are thick and even, with compact counters and a slightly condensed feel in several letters, giving the forms a dense, sturdy color on the page. Curves are smooth and circular (not angular), while joins and interior openings are kept tight, producing strong silhouettes and consistent rhythm in both upper- and lowercase. Numerals share the same robust weight and rounded geometry, reading clearly at display sizes.
Best suited to short, prominent text where punch and immediacy are needed—headlines, poster typography, campaign graphics, and bold brand statements. It also works well for sports-themed identities and packaging where a compact, high-impact voice helps maintain legibility at larger sizes.
The overall tone is energetic and forward-leaning, with a bold, athletic confidence. Its strong massing and slanted posture suggest motion and urgency, making it feel attention-grabbing and contemporary rather than delicate or formal.
The design appears intended to deliver maximum visual impact with a fast, energetic slant and simplified, rounded letterforms. It prioritizes bold readability and contemporary presence, aiming for a confident display voice that holds together as a solid typographic block.
Lowercase shapes favor single-storey constructions (notably the a and g), reinforcing a simplified, modern texture. The italic angle is pronounced enough to add speed, while the rounded forms prevent the weight from feeling harsh; spacing appears tuned for impact rather than airy refinement.