Bubble Novo 2 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, packaging, kids branding, headlines, stickers, playful, cheerful, chunky, bouncy, friendly, attention grabbing, playful branding, friendly display, cartoon styling, soft impact, rounded, soft, blobby, cartoonish, puffy.
A heavy, rounded display face with inflated, blobby silhouettes and softened terminals throughout. Strokes read as uniformly thick with minimal contrast, and curves dominate the construction, giving counters a small, pinched look in places. The outlines are intentionally irregular—shoulders, joins, and bowls wobble slightly—creating a hand-formed rhythm rather than geometric precision. Uppercase forms are compact and squat, while lowercase keeps a straightforward structure with a single-storey a and g and dot forms that appear round and weighty.
Best suited to short, high-impact text such as posters, headlines, product packaging, and playful brand marks. It can also work for children’s materials, games, and event graphics where a bold, friendly voice is needed, but it is less appropriate for long reading due to its dense color and small counters.
The overall tone is lighthearted and approachable, with a toy-like, cartoon energy. Its soft volume and uneven bounce feel informal and humorous, leaning toward kid-friendly, snackable branding rather than serious editorial typography.
The design appears intended to deliver maximum visual warmth and immediacy through puffy, rounded forms and deliberate irregularity. It prioritizes character and fun over typographic neutrality, aiming for a distinctive, attention-grabbing display presence.
The texture is dense at text sizes due to the heavy weight and tight interior spaces, so it benefits from generous tracking and line spacing. Some letters show distinctive nicks and asymmetries at joins, reinforcing the quirky, handmade character and helping prevent the shapes from feeling overly uniform.