Sans Normal Kuguj 17 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'Malva' by Harbor Type, 'Equip' by Hoftype, 'Clear Sans Screen' and 'Clear Sans Text' by Positype, and 'Almarose' by S&C Type (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, modern, confident, punchy, impact, motion, modernity, legibility, slanted, geometric, rounded, clean, sturdy.
A heavy, forward-slanted sans with rounded, geometric construction and smooth, continuous curves. Strokes are thick and largely uniform, with softened joins and clean terminals that keep forms solid and compact. Counters are open and simple, and the overall rhythm is broad and steady, with a consistent rightward lean across caps, lowercase, and figures. Numerals follow the same sturdy, rounded logic, reading clearly at display sizes.
Best suited to headlines, posters, and prominent UI or in-product callouts where strong presence and momentum are desired. It works well for branding in fitness, sports, and tech-adjacent contexts, and for packaging or promotional graphics that need clear, high-impact typography.
The tone is energetic and assertive, with a sense of motion created by the consistent slant and dense color. It feels contemporary and performance-oriented—more athletic and promotional than formal—while staying straightforward and easy to parse.
The design appears intended to deliver bold emphasis with a built-in sense of motion, combining geometric clarity with rounded friendliness. It aims for strong display performance and quick legibility while projecting speed and confidence.
Uppercase forms are wide and stable with generous curves, while lowercase maintains a familiar, uncluttered structure that supports quick recognition. The slant is pronounced enough to communicate speed, but the rounded geometry keeps the texture friendly rather than sharp.