Sans Normal Ikmaf 10 is a bold, wide, monoline, upright, normal x-height font visually similar to 'Noche' by 38-lineart, 'Contempo Gothic' by Arkitype, 'ATC Arquette' by Avondale Type Co., 'Bilya Layered' by Cerri Antonio, 'Gotham' by Hoefler & Co., 'Duplet Rounded' by Indian Type Foundry, and 'Mazzard' and 'Mazzard Soft' by Pepper Type (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, playful, soft, modern, approachable, approachability, display impact, legibility, modern warmth, simplicity, rounded, blunt, bubbly, chunky, clean.
A rounded, heavy sans with smooth, continuous stroke weight and broadly curved terminals. Counters are generous and mostly circular, giving letters like O, Q, e, and g a soft, open feel, while straight strokes end in blunt, rounded caps. The overall fit is roomy with stable, simple geometry; diagonals in A, V, W, X and the shoulder shapes in n, m maintain a consistent, softened construction. Figures are similarly rounded and sturdy, with clear silhouettes and minimal internal detail.
This style is well suited to headlines and short passages where a bold, friendly presence is desirable, such as brand identities, packaging, posters, and in-store or wayfinding signage. It also works for UI labels and callouts when a soft, welcoming tone is needed, especially at medium-to-large sizes.
The font projects a warm, informal tone that feels cheerful and non-intimidating. Its rounded edges and spacious counters create a friendly, contemporary voice that reads as upbeat and accessible rather than technical or austere.
The design appears intended to deliver maximum approachability through rounded construction, open counters, and simplified, contemporary letterforms. It aims to be highly legible while maintaining a playful, characterful texture that stands out in display settings.
The design favors simplified forms—single-storey a and g, a compact, friendly t, and a soft-shouldered r—reinforcing an easygoing rhythm in text. The Q’s short tail and the overall circularity help keep words visually cohesive at larger sizes, where the rounded forms become a defining stylistic signature.