Sans Normal Surud 11 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, headlines, packaging, posters, editorial, friendly, soft, modern, approachable, confident, approachability, readability, distinctive texture, brand tone, rounded, flared, humanist, open, sturdy.
A rounded, heavy-text sans with gently flared terminals that add a subtle calligraphic feel without becoming fully serifed. Curves are smooth and broad, counters are generally open, and joins are softened, giving forms a cushioned, sturdy look. Proportions vary naturally across glyphs, with a wide, stable stance in letters like O and a slightly lively rhythm in diagonals and bowls. Numerals follow the same rounded construction and read clearly, with simple, robust shapes and minimal detailing.
Works well for branding and display settings where you want a soft, contemporary voice and strong presence. The rounded, open construction supports short to medium-length headlines and subheads, and it can also suit editorial callouts, packaging, and signage where friendly readability is important.
The overall tone is warm and approachable, balancing contemporary cleanliness with a slightly classic, bookish softness from the flared endings. It feels confident and friendly rather than clinical, making it suitable for messaging that wants clarity with personality.
The design appears intended to deliver a modern rounded sans that remains substantial and readable while introducing personality through consistent, lightly flared terminals. It aims for a welcoming, versatile display texture that stands out without relying on overt decoration.
Capitals present a calm, even color with rounded shoulders and restrained shaping, while lowercase forms keep a readable, familiar structure with a single-storey a and open apertures. The flared terminals are consistent across the set, creating a distinctive texture in words and helping strokes end with a gentle emphasis rather than a blunt cutoff.