Slab Square Peku 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Archer' by Hoefler & Co. and 'Postulat' and 'Postulat Pro' by ParaType (names referenced only for comparison).
Keywords: editorial text, book typography, headlines, publishing, branding, scholarly, editorial, traditional, institutional, confident, readability, authority, classic slab voice, editorial utility, robust presence, bracketed serifs, sturdy, crisp, bookish, measured.
This typeface is a sturdy slab-serif with strongly bracketed serifs and mostly uniform stroke weight. Letterforms are upright with a measured, book-oriented rhythm, showing compact curves, firm horizontals, and squared-off terminals that keep the silhouette crisp. Proportions feel balanced and conventional, with clear counters and steady spacing that support continuous reading in the sample text. Numerals are straightforward and evenly weighted, matching the serif structure and overall solidity of the alphabet.
It performs well in editorial settings such as book interiors, magazines, and long-form articles where a stable texture and clear letterforms are needed. The strong slabs also make it effective for headlines, pull quotes, and section openers, and it can support branding or institutional communications that benefit from a traditional, trustworthy voice.
The overall tone is traditional and authoritative, with a calm, editorial demeanor. Its slab construction and restrained detailing give it a dependable, institutional feel—serious rather than playful—well suited to text that needs to sound credible and composed.
The font appears designed to deliver a classic slab-serif voice with dependable legibility and a firm typographic presence. Its bracketed slabs and controlled proportions suggest an intention to bridge text usability with headline strength, producing a consistent, professional page color.
The design leans on classic serif construction: round letters keep a controlled, almost compact curvature, while verticals and slabs create a strong baseline and cap-line presence. The sample paragraph shows consistent color on the page, suggesting stable spacing and a deliberate, reading-first texture.