Serif Flared Arju 10 is a regular weight, narrow, high contrast, upright, normal x-height font.
Keywords: magazines, headlines, branding, packaging, book covers, editorial, fashion, refined, dramatic, classic, editorial voice, luxury tone, display impact, classical revival, flared, calligraphic, sculpted, bracketed, crisp.
A refined serif with pronounced stroke contrast and a sculpted, flared finishing style where many strokes widen into tapered endings. Serifs read as sharp and delicately bracketed, producing a crisp rhythm with thin hairlines and confident verticals. Proportions are compact and columnar overall, while curves stay smooth and controlled, giving counters a clean, polished look. The lowercase shows a traditional, text-forward construction with a two-storey a and g, and small, precise details such as narrow joins and pointed terminals that heighten the sense of precision.
This font performs best in editorial contexts such as magazine headlines, pull quotes, and section titles, where contrast and sharp detailing can shine. It also suits branding and packaging for luxury, beauty, and cultural products, as well as book covers and posters that need a classic-but-modern serif presence. For longer passages, it works when set with comfortable size and leading to preserve the fine hairlines and contrast.
The tone is elegant and editorial, balancing classical bookishness with a slightly glamorous, high-drama contrast. It feels poised and premium—suited to environments where sophistication and a curated, fashion-minded voice matter. The sharp terminals and flared finishes add a subtle theatricality without becoming ornamental.
The design appears intended to deliver a contemporary take on a classic high-contrast serif, emphasizing tailored proportions and flared, sculpted stroke endings for a distinctive signature in display and editorial typography.
In running text, the strong contrast creates a lively light–dark pattern, while the narrow set keeps lines compact and vertical in posture. Numerals and capitals appear designed for display clarity, with crisp edges and tightly managed spacing that reinforces a tailored, refined impression.