Serif Other Efjo 7 is a very bold, normal width, high contrast, upright, tall x-height font.
Keywords: posters, headlines, branding, packaging, book covers, vintage, dramatic, editorial, playful, carnival, attention grabbing, retro display, theatrical tone, distinctive branding, bulbous, bracketed, teardrop terminals, ball terminals, flared strokes.
A very heavy, high-contrast serif with a compact, vertical stance and strongly sculpted curves. Strokes show pronounced thick–thin modulation, with rounded, bracketed serifs and frequent bulb/teardrop terminals that create a carved, poster-like silhouette. Bowls are generous and soft-edged, counters are relatively tight for the weight, and joins often swell into rounded spurs. The overall rhythm is lively, with noticeable asymmetries and flare that give each letter a distinctive, decorative presence while remaining consistently constructed across caps, lowercase, and figures.
Best suited for display typography where the heavy contrast and decorative terminals can be appreciated—posters, mastheads, editorial headlines, packaging, and book or album covers. It will also work for short brand statements or labels that benefit from a bold, retro-leaning voice, but is less appropriate for extended small-size reading.
The font projects a bold, theatrical personality with a distinctly vintage, display-first tone. Its inflated terminals and dramatic contrast feel energetic and slightly whimsical, evoking classic posters and attention-grabbing headlines rather than quiet, utilitarian text.
Likely designed to deliver maximum impact in large sizes by combining traditional serif structure with exaggerated, bulbous terminals and pronounced contrast. The intention appears to be a distinctive, poster-ready serif that feels classic yet playful, prioritizing character and silhouette over quiet neutrality.
Curved letters (like C, G, S) emphasize a smooth, swelling stroke that reads almost engraved, while straighter forms (E, F, H, N) rely on chunky stems and bracketed serifs to keep the weight stable. Numerals follow the same inflated, high-impact styling, with rounded forms and strong contrast suited to prominent settings.