Sans Normal Lobuw 14 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Madani' by NamelaType and 'Gilroy' by Radomir Tinkov (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, friendly, punchy, modern, energetic, impact, approachability, motion, display emphasis, rounded, soft corners, oblique, compact, sturdy.
A heavy, oblique sans with broad, rounded forms and softened corners that keep the texture smooth despite the mass. Curves are generously drawn and terminals tend to finish with clean, slightly angled cuts, giving a crisp edge to an otherwise bubbly construction. Counters are relatively tight and the overall spacing reads compact, producing a dense, high-impact rhythm in words and headlines. Numerals follow the same chunky, rounded logic with strong silhouettes and straightforward forms.
Best suited to bold headline work where impact and speed are desirable—posters, promotional graphics, branding marks, and packaging that needs a friendly but forceful voice. It also fits sporty or youth-oriented layouts, and works well for short emphatic lines or callouts where its dense texture can be an advantage.
The overall tone is upbeat and assertive, balancing friendliness with a strong, attention-grabbing presence. The slant adds motion and urgency, making it feel active and contemporary rather than formal or restrained.
Designed to deliver a rounded, high-energy display voice with strong legibility and a sense of motion. The combination of heavy strokes, softened geometry, and oblique stance suggests an intent to feel modern, approachable, and emphatic in attention-driven settings.
Uppercase and lowercase share consistent roundness and weight distribution, helping mixed-case settings look cohesive. The oblique angle is pronounced enough to read as italicized emphasis, while the sturdy shapes maintain clarity at display sizes.