Sans Normal Ablud 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Mazot' by Hurufatfont, 'Allrounder Grotesk Condensed' by Identity Letters, 'Glimp' by OneSevenPointFive, 'Core Sans E' and 'Core Sans ES' by S-Core, 'NeoGram' by The Northern Block, and 'Nu Sans' by Typecalism Foundryline (names referenced only for comparison).
Keywords: branding, ui text, editorial, marketing, packaging, modern, clean, dynamic, neutral, professional, clarity, versatility, modernization, space efficiency, oblique, geometric, crisp, streamlined, airy.
A clean oblique sans with smooth, rounded construction and largely uniform stroke weight. Curves are broad and open, with neatly controlled terminals and minimal modulation, giving the letters a crisp, contemporary rhythm. Proportions feel balanced and readable, with circular bowls, straightforward joins, and a consistent slant that keeps lines moving without becoming fussy. Numerals follow the same simplified geometry, with clear counters and stable silhouettes.
Well-suited for brand systems that need a modern, forward-leaning sans, as well as headlines, subheads, and short-to-medium text in editorial layouts. It should also perform nicely in UI labels, product messaging, and promotional materials where a clean italic voice is needed without heavy contrast or decorative detail.
The overall tone is modern and matter-of-fact, with a subtle sense of speed from the consistent slant. It reads as contemporary and efficient rather than expressive, supporting a polished, businesslike voice.
Likely designed as a versatile oblique companion with a contemporary, geometric sensibility—aiming for clarity, consistency, and a streamlined feel across uppercase, lowercase, and figures.
Spacing appears even and uncluttered, helping the italic angle stay legible in longer text. The design leans on simple geometric forms and open apertures, which helps maintain clarity at display sizes and in short paragraphs.