Slab Square Abluw 3 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: posters, signage, branding, headlines, packaging, industrial, retro, mechanical, authoritative, utilitarian, impact, structure, technical voice, vintage feel, display clarity, square serif, blocky, angular, rectilinear, chiseled.
A rectilinear slab-serif with square-ended terminals and crisp, right-angled joins. Strokes are mostly uniform with modest contrast, and the serifs read as sturdy, flat blocks that reinforce a gridded, engineered feel. Counters tend toward squared forms (notably in C, G, O, and the numerals), and many curves are simplified into faceted arcs. Proportions are compact with steady spacing and a consistent, modular rhythm across caps, lowercase, and figures.
Well-suited to headlines, posters, packaging, and branding where a strong, structural serif can carry character at medium to large sizes. The squared construction also fits utilitarian contexts like signage, labels, and editorial display where a technical or retro-industrial mood is desired.
The overall tone is mechanical and industrial, evoking signage, machinery labeling, and vintage technical printing. Its sharp corners and rigid geometry give it a no-nonsense, authoritative voice with a subtle retro flavor.
The design appears intended to merge slab-serif sturdiness with a square, modular construction, prioritizing impact and a mechanical rhythm. Its simplified curves and block terminals suggest a goal of producing a distinct, engineered voice that remains readable in prominent typographic roles.
Distinctive, slightly notched or stepped details appear in several glyph transitions, adding a crafted, carved quality rather than a purely geometric smoothness. Figures are sturdy and legible, with the squared construction carrying through consistently in both text and display settings.