Sans Normal Amkus 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ninova' by Fontuma, 'Mitram' by JAM Type Design, 'Kirshaw' by Kirk Font Studio, 'Camphor' by Monotype, 'Akwe Pro' by ROHH, 'Prox' by Typogama, and 'Pln Hyeonbatang' by Ziwoosoft (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, friendly, confident, clean, straightforward, clarity, modern branding, impact, simplicity, geometric, rounded, sturdy, minimal, neutral.
A sturdy sans with largely geometric construction and smooth, rounded curves. Strokes are uniform with low modulation, producing a solid, even color in text. Terminals are mostly clean and blunt, with subtly softened corners in places; curves are generous and circular, while joins remain crisp. Proportions feel balanced rather than condensed, with wide apertures and clear counters that keep the shapes open at display sizes and in larger text.
This font works especially well for headlines, brand marks, posters, and packaging where a strong, clean sans is needed. Its open counters and even texture also make it a solid choice for short to medium text in UI labels, wayfinding, and other clarity-driven applications.
The overall tone is modern and approachable, with a friendly roundness that avoids feeling overly mechanical. Its heavy presence reads confident and practical, lending a direct, contemporary voice suited to clear communication.
The design appears intended to deliver a contemporary, no-nonsense sans with friendly geometry and reliable legibility. It prioritizes consistent rhythm, strong presence, and simple forms that reproduce cleanly across print and screen contexts.
Uppercase forms show simple, geometric silhouettes with consistent stroke thickness, while the lowercase maintains a straightforward, single-storey feel where applicable and keeps bowls and shoulders broad. Numerals appear clear and sturdy, matching the same rounded, even-weight rhythm as the letters.