Sans Superellipse Luru 7 is a very bold, narrow, monoline, upright, normal x-height font visually similar to 'Horesport' by Mightyfire, 'Stallman Round' by Par Défaut, 'Monbloc' by Rui Nogueira, and 'Heavy Boxing' by Vozzy (names referenced only for comparison).
Keywords: headlines, posters, logos, ui labels, game graphics, futuristic, techno, retro, industrial, playful, digital aesthetic, strong branding, sci-fi tone, modular system, rounded corners, boxy, modular, geometric, soft terminals.
This typeface uses a compact, modular construction built from rounded-rectangle strokes with consistently softened corners. Forms are largely squarish and superellipse-like, with simple open apertures and frequent right-angle turns that create a disciplined, grid-friendly rhythm. Counters are tight and mostly rectangular, and curves are resolved as rounded bends rather than broad bowls, producing a clean, engineered silhouette. Overall spacing feels economical, with a steady texture that stays legible while emphasizing a blocky, device-like geometry.
It performs best in short, prominent settings where its modular shapes can be appreciated: headlines, posters, logos, and brand marks. The compact forms and consistent stroke behavior also suit UI labels, game interfaces, packaging callouts, and other tech-leaning or retro-futurist graphic systems.
The font projects a futuristic, techno tone with a clear retro-digital undercurrent. Its rounded-square language reads as friendly and toy-like at a glance, yet still mechanical and utilitarian, making it feel at home in UI, sci‑fi, and arcade-inspired settings.
The design appears intended to translate a rounded-rectangular, screen-era geometry into a cohesive alphabet that feels both mechanical and approachable. By prioritizing simplified construction and consistent corner radii, it aims for strong visual identity and reliable repetition in display contexts.
Distinctive glyph choices—such as angular, squared-off curves and simplified joins—give the alphabet a custom, display-forward personality. Numerals and punctuation match the same rounded-rectilinear logic, helping mixed-content lines retain a cohesive, constructed feel.